2-in-1 Garden Shed for Firewood Tools Equipment Storage Galvanised Steel Anthracite
2-Person Adjustable Sun Lounger with Cushions Weather-Resistant Bamboo Garden Furniture
2-Seater Garden Bench with Cushion Durable Textilene and Steel for Outdoor Comfort
2-Seater Garden Sofa with Cushions Outdoor Furniture UV Resistant Anthracite
3-Panel Room Divider Fabric Foldable Privacy Screen Anthracite 525×180 cm
3-Panel Room Divider Privacy Screen Fabric Iron Frame Anthracite 150×180 cm
3-Seater Garden Sofa with Cushions Outdoor Furniture Anthracite Polypropylene Rattan
3-Tier Storage Trolley Steel Anthracite Office Kitchen Organizer with Wheels
4 Piece Garden Lounge Set with Cushions Weather Resistant Outdoor Furniture Set
4-Panel Room Divider Privacy Screen Fabric Iron Frame Anthracite 200×180 cm
4-Seater Garden Sofa with Cushions Outdoor Furniture UV Resistant Anthracite PP Rattan
5 Piece Outdoor Dining Set with Steel Frame and Textilene Chairs for Garden
5-Layer Storage Shelf Adjustable Height Steel and Engineered Wood for Home and Office
5-Layer Storage Shelves Anthracite Steel and Engineered Wood Adjustable Racks
5-Panel Room Divider Fabric Foldable Privacy Screen Anthracite 250×200 cm
5-Panel Room Divider Fabric Foldable Privacy Screen Anthracite 433×180 cm
5-Panel Room Divider Privacy Screen Folding Fabric Partition Anthracite 250×180 cm
6-Panel Room Divider Privacy Screen Folding Fabric Partition Anthracite 300×180 cm
7 Piece Outdoor Dining Set with Steel Frame and Textilene Chairs for Garden
7 Piece Outdoor Dining Set with Steel Frame and Textilene Chairs for Garden Use
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.