Wall-Mounted Garden Shed Durable Galvanised Steel Storage for Tools and Equipment
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Wall-Mounted Parasol with Crank System UV Protection Durable Garden Umbrella
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Water-Resistant Garden Gazebo with Curtains 4x3m for Outdoor Events and Parties
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Weather Resistant Outdoor Dining Table with Umbrella Hole Lightweight Plastic
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Weather-Resistant Plastic Garden Dining Table Lightweight Outdoor Furniture 79×65 cm
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Wheelie Bin Shed Galvanised Steel Lockable Outdoor Garbage Storage Anthracite
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Wire Mesh Fence 1.4x25m Galvanised Steel PVC Coated Durable Garden Barrier
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Wire Mesh Fence 1.6x25m Galvanised Steel PVC Coated Durable Garden Barrier
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Wooden Cushion Storage Box for Garden Patio Solid Fir Wood Anthracite 100x50x56 cm
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Wooden Dining Chair Set with Cushions for Garden Patio Outdoor Use 4 Pieces
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Wooden Folding Garden Chairs Set of 6 with Anthracite Cushions Durable Teak Wood
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Wooden Folding Garden Chairs with Cushions Durable Teak Outdoor Seating 2 pcs
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Wooden Garden Chair Set 2 Pieces Foldable Teak Furniture with Cushions for Outdoors
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Wooden Garden Chair Set 6 Pieces with Cushions Adjustable Reclining Teak Furniture
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Wooden Garden Chair Set of 6 with Cushions Durable Teak Outdoor Furniture
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Wooden Garden Chairs Set of 2 with Cushions Durable Teak Outdoor Furniture
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Wooden Garden Chairs Set of 4 with Cushions Durable Teak Outdoor Furniture
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Wooden Garden Reclining Chair Set with Cushions Adjustable Positions Outdoor Comfort
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Wooden Garden Shed Anthracite 55x52x174.5 cm Solid Fir Wood Outdoor Storage
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Wooden Rocking Sun Lounger with Cushion Durable Teak for Garden Patio Relaxation
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
