Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 603x98x90 cm
Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 803x98x90 cm
Chicken Cage with Run for Hens and Small Animals Durable Galvanised Steel 117×201 cm
Chicken Cage with Run for Hens and Small Animals Durable Galvanised Steel 117×405 cm
Chicken Cage with Run for Hens and Small Animals Durable Galvanised Steel 117×609 cm
Convertible Outdoor Swing Bench with Canopy and Pillows for Relaxation
Corner Sofa Set for Outdoor Garden with Cushions Weather Resistant Modular Design
Corner Sofa Set for Outdoor Garden with Cushions Weather Resistant Poly Rattan
Display Cabinet with Adjustable Shelves Steel Tempered Glass Anthracite 90x40x180 cm
Dog House with Extended Run for Large Dogs Durable Galvanised Steel Construction
Dog House with Extended Run for Large Dogs Durable Galvanised Steel Construction
Dog House with Roof Durable Galvanised Steel Outdoor Kennel for Pets 110×103 cm
Dog House with Run for Large Dogs Durable Galvanised Steel Outdoor Kennel 117×201 cm
Double-Head Garden Parasol UV Protective Crank Umbrella with Sandbag Base
Double-Head Parasol UV Protective Garden Umbrella with Crank and Sandbag Base
Double-Head Parasol with LED Lights UV Protection Garden Umbrella Anthracite 449cm
Double-Top Garden Parasol UV Protection Aluminium Pole 460×270 cm Anthracite
Durable 90L Garden Storage Box with Wooden Texture for Indoor and Outdoor Use
Durable Outdoor Dog House with Galvanised Steel Construction and Utility Roof
Durable Outdoor Dog House with Galvanised Steel Construction and Utility Roof
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.