Garden Adirondack Chair with Detachable Footstool Weather-Resistant HDPE Anthracite
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Garden Bench Cushion Anthracite 100x50x3 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Anthracite 120x50x3 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Anthracite 150x50x3 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Anthracite 150x50x7 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Anthracite 180x50x3 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Anthracite 180x50x7 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Anthracite 200x50x7 cm Water-Resistant Oxford Fabric
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Garden Bench Cushions Set of 2 Anthracite Oxford Fabric Water Resistant 100×50 cm
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Garden Bench Cushions Set of 2 Anthracite Oxford Fabric Water Resistant 120x50x7cm
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Garden Bench Cushions Set of 2 Anthracite Oxford Fabric Water Resistant 150x50x7cm
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Garden Bench Cushions Set of 2 Anthracite Oxford Fabric Water Resistant 200x50x7cm
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Garden Bench Cushions Set of 2 Melange Anthracite Soft Durable Outdoor Indoor Use
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Garden Bench with Cushion Durable Textilene Powder-Coated Steel Outdoor Furniture
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Garden Chair Set of 2 Lightweight Plastic Outdoor Chairs for Patio and Terrace
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Garden Chair Set with Cushions Ergonomic Outdoor Furniture Anthracite 2 pcs
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Garden Chair with Cushion Lightweight UV Resistant Outdoor Armchair Anthracite
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Garden Coffee Table Slatted Design Steel Anthracite Outdoor Patio Furniture 110x55cm
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Garden Corner Sofa Modular Design with Anthracite Cushions Solid Pinewood
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Garden Corner Sofa Set with Cushions Solid Pinewood Modular Design for Outdoor Use
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
