3 Piece Bistro Set Outdoor Poly Rattan Table and Chairs with Cushions Black
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3 Piece Garden Dining Set Black Rattan with Glass Table and Cushions for Outdoor Use
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3 Piece Outdoor Dining Set with Cushions Weather-Resistant Poly Rattan Acacia Wood
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3-in-1 Army- Duffel Bag 90L Black Water Resistant Travel Backpack Shoulder Bag
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3-in-1 Ice Cooler Table Outdoor Cocktail Coffee Table Black Polypropylene
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3-Layer Shoe Cabinet with Pull-Down Drawers Black Engineered Wood Storage Solution
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3-Panel Fireplace Screen Iron Black Elegant Scrollwork Folding Design Safety 61cm
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3-Panel Room Divider Black Fabric Privacy Screen Folding Partition 150×180 cm
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3-Seater Garden Bench Steel and WPC Weather-Resistant Outdoor Seating Black
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3-Seater Garden Bench with Cushions Black Durable Poly Rattan Outdoor Furniture
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3-Seater Garden Bench with Cushions Black Durable Poly Rattan Outdoor Furniture
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3-Seater Garden Sofa with Cushions Black Weather-Resistant PE Rattan Outdoor Furniture
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3-Seater Garden Sofa with Cushions Modular Design Black PE Rattan Outdoor Furniture
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3-Seater Sofa Black Fabric Modern Design Comfortable Durable Sturdy Frame
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3-Seater Sofa Black Faux Leather Comfortable Modern Design Durable Sturdy Frame
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3-Seater Sofa with Cushions Black Waterproof PE Rattan for Indoor Outdoor Use
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
