3-in-1 Wooden Shoe Cabinet Set with Mirror and Coat Rack for Organized Entryway
3-Panel Room Divider Brown Fabric Foldable Privacy Screen for Home Office Use
3-Seater Garden Bench with Cushion Solid Acacia Wood Outdoor Furniture Brown
3-Seater Garden Bench with Cushion Solid Acacia Wood Outdoor Patio Furniture
3-Seater Garden Bench with Cushions Durable Outdoor Furniture for Patio and Garden
3-Seater Garden Sofa with Cushion Brown Poly Rattan Outdoor Patio Furniture
3-Seater Sofa in Cappuccino Durable Faux Leather Modern Design Comfortable Seating
3-Seater Sofa with Cushions Waterproof PE Rattan for Indoor Outdoor Use
3-Seater Sofa with Cushions Waterproof PE Rattan for Indoor Outdoor Use
3-Seater Sofa with Footstool Cappuccino Durable Faux Leather Comfortable Design
3-Tier Bamboo Plant Rack for Indoor Outdoor Display and Organization
3-Tier Bamboo Shelf for Bathroom Living Room or Patio Plant Display Rack
3-Tier Folding Bamboo Plant Rack for Indoor Outdoor Display and Organization
3-Tier Garden Planter Raised Bed Solid Acacia Wood Easy Assembly Outdoor Decor
3-Tier Plant Stand Wooden Shelf for Indoor Outdoor Display Durable Cedar Wood
3-Tier Wooden Bookcase Industrial Solid Mango Wood Storage Shelf 90x30x80 cm
3-Tier Wooden Plant Stand Solid Acacia Wood Foldable Display Rack for Plants
4 Feet Billiard Table with Accessories for Game Room Family Room Office Gym
4 Piece Garden Chair and Stool Set with Cushions for Outdoor Patio Brown
4 Piece Garden Lounge Set with Cushions Solid Acacia Wood and Rope Design
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.