Modular 3-Seater Garden Sofa with Cream Cushions Solid Pinewood Outdoor Furniture
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Modular Garden Lounge Set with Cushions Solid Acacia Wood Outdoor Seating
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Natural River Stone Rectangular Sink Cream Handmade Bathroom Wash Basin 40×12 cm
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Outdoor Chair Cushions Set of 4 Cream Oxford Fabric Water-Resistant Soft Filling
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Outdoor Chair Cushions Set of 4 Cream Oxford Fabric Water-Resistant Soft Filling
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Outdoor Garden Sofas Set Solid Acacia Wood with Cream White Cushions 2 Pieces
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Outdoor Lounge Bed with Canopy Cream Solid Wood Frame for Garden Patio Relaxation
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Outdoor Lounge Bed with Canopy Solid Wood Frame Cream Color for Garden Patio
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Outdoor Lounge Bed with Canopy Solid Wood Frame Cream Color for Garden Patio
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Outdoor Middle Sofa with Armrest Cream White Solid Acacia Wood Cushions
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Outdoor Middle Sofa with Cream Cushions Solid Acacia Wood Durable Garden Furniture
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Outdoor Pallet Cushion Cream 100x50x7 cm Water-Resistant Oxford Fabric
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Outdoor Pallet Cushion Cream 120x50x7 cm Water-Resistant Oxford Fabric
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Outdoor Pallet Cushions Set Cream White Water-Resistant Oxford Fabric Comfort
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Outdoor Roller Blind Cream 200×270 cm Hand Crank UV Resistant Adjustable Height
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Outdoor Sun Lounger Cushion Cream 186x58x3cm Water-Resistant Oxford Fabric
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Outdoor Sun Lounger Cushion Cream 200x50x3cm Water-Resistant Oxford Fabric
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Outdoor Sun Lounger Cushion Cream 200x60x3cm Water-Resistant Oxford Fabric
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Outdoor Wooden Bench with Canopy Cushions for Garden Patio Relaxation
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Party Tent Roof Replacement 3x3m Cream UV Weather Resistant Cover for Outdoor Use
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
