Outdoor Wooden Sun Bed Garden Bench Convertible Day Bed with Cushions Green
Party Tent with Side Walls Green UV Water Resistant 2.5×2.5 m Outdoor Canopy
Plastic Sun Lounger with Wheels Weather Resistant Foldable Garden Chair Green
Pop-up Artificial Christmas Tree Green 180 cm Lightweight Collapsible Holiday Decor
Pop-up String Artificial Christmas Tree with 150 LEDs Green 180 cm Indoor Outdoor
Portable Camping Shower and Toilet Tent with 10L Freshwater Capacity
Portable Polytunnel Greenhouse with Steel Frame for Easy Plant Protection and Growth
Pre-lit Artificial Christmas Tree 64 cm LED Fibre Optic Indoor Outdoor Use
Pre-lit Christmas Tree 150 cm Green and White with LED and Fibre Optic Lights
Privacy Screen for Balcony Garden Dark Green Leaves 500×100 cm Durable Fabric
Privacy Screen with Green Leaves for Balcony Terrace Garden 400×100 cm
Privacy Screen with Green Leaves for Balcony Terrace Garden 500×100 cm
Raised Garden Bed Galvanised Steel 100x100x77 cm Durable Planter for Plants Herbs Flowers
Raised Garden Bed Galvanised Steel Green 160x80x45 cm Durable Planter for Plants
Raised Garden Bed Galvanised Steel Green 160x80x77 cm Durable Planter for Plants
Rectangular Parasol 200 x 300 cm Green UV Protective Outdoor Umbrella
Replacement Fabric for Cantilever Umbrella Green UV Protective 350 cm Cover
Replacement Gazebo Top Cover 3 x 3 m Green Waterproof 310 g/m² for Outdoor Use
Retractable Water Hose Reel Wall Mounted 10 Metre with Spray Nozzle and Connector
Round Garden Planter Powder-Coated Steel Weather-Resistant for Outdoor Use Green
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.