Christmas Garland 20m Green PVC with Flocked Snow for Indoor Outdoor Decor
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Christmas Garland with Baubles and LED Lights 10m Indoor Outdoor Decor
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Christmas Wreaths Pack of 2 with Pine Cones Berries and LED Lights 45 cm Green
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Collapsible 250 L Water Tank for Rainwater Storage with Accessories and Filters
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Collapsible 500L Water Tank for Rainwater Storage with Accessories and Filters
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Collapsible 750 L Rain Water Tank UV Resistant with Accessories for Easy Use
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Collapsible Rain Barrel 1000L Durable PVC Water Storage Tank with Spigot
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Collapsible Rain Barrel 1250L Durable PVC Water Storage Tank with Spigot
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Collapsible Rain Barrel 1350L Durable PVC Water Storage Tank with Spigot
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Collapsible Rain Water Tank 380L PVC Foldable Garden Storage Container with Tap
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Collapsible Water Tank 3000L PVC Outdoor Storage Durable UV Resistant Green
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Decorative Bird Bath for Garden Patio Balcony Weather Resistant Plastic Green
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Decorative Bird Bath with Solar Light for Garden Patio Balcony Plant Holder
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Double-Head Garden Parasol UV Protective Crank Umbrella with Sandbag Base Green
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Double-Head Parasol with LEDs UV Protection Crank Mechanism Green 449×245 cm
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Extra Large Flocked Snow Artificial Christmas Tree 300 cm Green PVC
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Extra Large Flocked Snow Artificial Christmas Tree 400cm Green PVC with Stand
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Fence Slats 10 Pack Impregnated Pinewood Rot-Resistant Garden Patio Decor
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Fence Slats 10 Pack Impregnated Pinewood Rot-Resistant Garden Patio Decor
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
