Inflatable Stand Up Paddleboard Set for Adults Green and White with Accessories
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Inflatable Stand Up Paddleboard Set for Adults with Accessories Green 320×76 cm
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Kids Garden Furniture Set with Table Chairs and Umbrella for Outdoor Fun
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Kids Swing Seat with Sunshade Canopy Heavy-Duty Steel Frame for Garden Patio
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Lawn Divider Set 17 Pieces 10 M Green Interconnectable Decorative Border Fencing
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LED Christmas Tree Lights 500 Warm White Waterproof Indoor Outdoor Use 10 Strings
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Live Catch Trap for Small Animals with Foldable Handle and Sturdy Wire Mesh
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Live Catch Trap with 2 Doors for Small Animals Easy to Use and Transport
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Metal Garden Raised Bed Galvanised Steel Planter for Outdoor Plants and Vegetables
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Metal Garden Raised Bed Galvanised Steel Planter for Outdoor Plants and Vegetables
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Metal Garden Raised Bed Galvanised Steel Planter for Outdoor Plants and Vegetables
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Metal Garden Raised Bed Galvanised Steel Planter for Outdoor Plants and Vegetables
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Metal Garden Raised Bed Galvanised Steel Planter for Outdoor Plants and Vegetables
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Metal Storage Shed Green Galvanised Steel 257x205x178 cm with Vents and Sliding Doors
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Mosaic Fire Pit with Tabletop for Garden Patio BBQ and Heating Green 68cm
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Nordmann Fir Artificial Christmas Tree 150 cm Green PE with Steel Stand
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Nordmann Fir Artificial Christmas Tree 180 cm Green PE with Steel Stand
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Outdoor Dining Set with Umbrella Hole 1 Table 4 Folding Chairs Weather Resistant Green
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Outdoor Dining Set with Umbrella Hole 1 Table 6 Folding Chairs Weather Resistant Green
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Outdoor Lounge Bed with Pillows Weather-Resistant Oxford Steel Frame Green
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
