Outdoor Dog Kennel Heavy Duty Steel Pet House for Safety and Comfort 100×200 cm
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Outdoor Dog Kennel Heavy-Duty Galvanised Steel Playpen with Lockable Door 2x2x1 m
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Outdoor Dog Kennel Spacious Heavy-Duty Galvanised Steel Lockable Mesh Design 4×16 m
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Outdoor Dog Kennel Spacious Heavy-Duty Galvanised Steel Lockable Mesh Design 6×14 m
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Outdoor Dog Kennel Spacious Heavy-Duty Galvanised Steel Lockable Mesh Design 8×12 m
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Outdoor Dog Kennel Spacious Heavy-Duty Galvanised Steel Lockable Mesh Design 8×16 m
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 10x10x2.5 m Safe Enclosure
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 10x2x2.5 m Silver
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 10x6x2.5 m Safe Enclosure
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 12x12x2.5 m Safe Enclosure
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 12x12x2.5 m Silver
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 2x6x2.5 m Safe Enclosure
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 2x6x2.5 m Safe Enclosure
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 3x3x2.5 m Silver
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 3x6x2.5 m Silver
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 6x2x2.5 m Silver
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel 6x6x2.5 m Safe Enclosure
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel for Dogs and Small Animals
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel for Dogs and Small Animals
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Outdoor Dog Kennel with Roof Heavy Duty Galvanised Steel for Dogs and Small Animals
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
