Hanging Parasol with LED Lights UV Protection Crank Mechanism Garden Umbrella Taupe
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Highback Chair Cushions Set of 6 Taupe Water Resistant Foam Fibre 120×50 cm
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Natural River Stone Oval Wash Basin for Bathroom Sink Stylish Home Decor
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Outdoor Parasol 360 Degree Rotating UV Protective Garden Umbrella Taupe 180×110 cm
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Outdoor Sun Lounger Cushion Taupe 200x50x3cm Water Resistant Oxford Fabric
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Safety Bed Rail for Toddlers Foldable Mesh Design Suitable for 18 Months to 5 Years
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Safety Bed Rail for Toddlers Foldable Mesh Design Suitable for 18 Months to 5 Years
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Safety Bed Rail for Toddlers Foldable Mesh Design Suitable for 18 Months to 5 Years
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Teak Wood Stacking Garden Bench with Cushion Outdoor Furniture 159 cm
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Teak Wood Sun Lounger with Adjustable Backrest and Taupe Cushion for Outdoor Use
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Tiltable Parasol 200×224 cm UV Protective Aluminium for Patio Garden Outdoor Use
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Water-Resistant Garden Gazebo with Curtains for Outdoor Events and Gatherings
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Wooden Garden Chair Set of 6 with Taupe Cushions Adjustable Reclining Foldable
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Wooden Garden Sofa Set with Cushions Modular Design Solid Acacia Wood Outdoor Furniture
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
