Wooden Sideboard TV Cabinet with 8 Compartments and 2 Doors White Finish
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Wooden Sideboard White Solid Pine Ample Storage Sturdy Top 70x35x80 cm
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Wooden Sideboard White Solid Pine Ample Storage Sturdy Top 70x35x80 cm
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Wooden Sun Loungers Set of 2 with Cushions Adjustable Backrest for Garden Patio
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Wooden TV Cabinet Mexican Corona Solid Pine with Drawers and Compartment
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Wooden TV Stand with 5 Drawers Rustic French Country Storage Cabinet
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Wooden Wall Cabinets Set of 2 White Solid Pine Floating Storage Unit 30x30x60 cm
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Wooden Wardrobe Mexican Corona Solid Pine 3 Doors Rustic Charm Easy Assembly
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
