Wooden Bed Frame Solid Pine for AU Double Mattress 137×187 cm Sturdy Design
Wooden Bed Frame Solid Pine White Double Size 137×187 cm Sturdy Headboard
Wooden Bed Frame Solid Pinewood 135×190 cm Double Size Sturdy Durable Design
Wooden Bed Frame White Solid Pine 137×187 cm Double Size Sturdy Slats
Wooden Bed Frame White Solid Pine Double Size 137×187 cm Sturdy Durable Design
Wooden Bed Frame White Solid Pinewood AU Double Size 137×187 cm Sturdy Design
Wooden Bed Frame with Headboard Solid Pine 135×190 cm for Comfortable Sleep
Wooden Bed Frame with Storage Drawers Solid Pine for AU Double Size Mattress
Wooden Bed Frame with Storage Drawers Solid Pine White AU Double Size 137×187 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.