Artificial Christmas Tree 180 cm Green with Snow Glitter and Sturdy Stand
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Artificial Christmas Tree 180 cm with Stand Snow Flocked Green and White Decor
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Beach Umbrella Hawaii UV Resistant Tilting Outdoor Parasol 180 cm Natural
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Braided Jute Area Rug 180 cm Round Natural Handmade Durable Floor Mat
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Christmas Tree Light with 275 LEDs 8 Lighting Effects Indoor Outdoor Use
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Decorative Christmas Snowman Figure with 180 LED Lights for Indoor Outdoor Use
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Hawaii Beach Umbrella Green UV Protective Polyester 180 cm Adjustable Tilt
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Hawaii Beach Umbrella UV Protective Polyester Adjustable Tilt Blue 180 cm
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Parasol with UV Protection and Steel Pole 180 cm Sand Color for Outdoor Shade
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Plant Stakes 30 Pcs Green Steel Support for Climbing Plants Flowers Vegetables
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Slim Artificial Half Christmas Tree 180 cm Black Space-Saving Holiday Decor
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Slim Artificial Half Christmas Tree 180 cm Green Space-Saving Holiday Decor
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Slim Artificial Half Christmas Tree 180 cm Silver Space-Saving Holiday Decor
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Slim Artificial Half Christmas Tree 180 cm White Space-Saving Holiday Decor
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Slim Artificial Half Christmas Tree Gold 180 cm Space-Saving Holiday Decor
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Slim Artificial Half Christmas Tree Pink 180 cm Space-Saving Holiday Decor
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Slim Christmas Tree 180 cm Green and White PVC with Snow and Cones for Holiday Decor
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
