12-Panel Pet Cage with Door for Small Animals Spacious Durable Black Steel
12-Panel Pet Cage with Door for Small Animals Spacious Durable Steel Black
20-Panel Pet Cage with Door for Dogs and Cats Spacious Durable Steel Black
20-Panel Pet Cage with Door for Dogs and Cats Spacious Durable Steel Black
20-Panel Pet Cage with Door Spacious Safe Enclosure for Dogs and Cats Black Steel
28-Panel Pet Cage with Door Spacious Durable Steel for Dogs and Cats Black
28-Panel Pet Cage with Door Spacious Durable Steel for Dogs and Cats Black
28-Panel Pet Cage with Door Spacious Durable Steel for Dogs and Cats Black
Pet Cage 12 Panels Black Powder-Coated Steel Spacious Safe Enclosure for Pets
Pet Cage 8-Panel Black Powder-Coated Steel Spacious Safe Enclosure for Pets
Pet Cage 8-Panel Black Powder-Coated Steel Spacious Safe Enclosure for Pets
Pet Cage 8-Panel Black Powder-Coated Steel Spacious Safe Enclosure for Pets
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 36 Panels
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 36 Panels
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 36 Panels
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 44 Panels
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 52 Panels
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 52 Panels
Pet Cage with Door Spacious Durable Powder-Coated Steel DIY Assembly Black 60 Panels
Pet Cage with Door Spacious Enclosure for Dogs and Cats Durable Steel Panels
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.