Professional Party Tent 2.5×2.5m UV Water Resistant Outdoor Canopy Gazebo Anthracite
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Professional Party Tent 4x9m UV Water Resistant Canopy for Outdoor Events
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Professional Party Tent with Side Walls UV Water Resistant 2×2 m Anthracite
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PVC Fence Strip Clips Set of 100 Weather Resistant Anthracite Fixing Clips
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Quadruple Garbage Bin Shed Weather-Resistant Galvanised Steel Anthracite 286x81x121 cm
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Rabbit Cage Outdoor Hutch with Lockable Door and Ventilated Design 200x91x100 cm
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Rabbit Cage with Extension for Safe and Comfortable Play and Living Space
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Raised Garden Bed Galvanised Steel 100x100x45 cm Durable Planter for Plants Herbs Flowers
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Raised Garden Bed Galvanised Steel 320x40x77 cm Anthracite Easy Assembly
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Raised Garden Bed Galvanised Steel Anthracite 160x80x77 cm Durable Planter
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Raised Garden Bed Hexagon Durable Galvanised Steel Planter for Plants and Vegetables
Raised Garden Planter Cold-Rolled Steel Anthracite 32x29x75 cm for DIY Decor
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Raised Garden Planter Cold-Rolled Steel Anthracite 49x47x46 cm for DIY Decor
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Raised Garden Planter Cold-Rolled Steel Anthracite 62x30x29 cm for DIY Decor
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Raised Garden Planter Cold-Rolled Steel Anthracite 62x40x39 cm for DIY Decor
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Raised Garden Planter Cold-Rolled Steel Anthracite 62x47x46 cm for DIY Decor
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Rattan 2-Seater Garden Bench with Tea Table and Cushions for Outdoor Use
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Rattan Dining Set with Cushions Coffee Table Stools for Garden Patio Furniture
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
