Rattan Garden Furniture Set 13 Piece Outdoor Dining Set with Cushions Anthracite
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Rattan Sun Lounger Set with Adjustable Backrests and Table for Garden Patio
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Rattan Sun Lounger with Adjustable Backrest and Wheels for Garden Patio Comfort
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Rattan Sun Lounger with Canopy Outdoor Pool Garden Chair Comfortable Cushions
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Replacement Fabric for Cantilever Umbrella 300 cm UV Protective Polyester Anthracite
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Replacement Fabric for Cantilever Umbrella 350 cm UV Protective Polyester Anthracite
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Replacement Fabric for Outdoor Parasol 300 cm UV Protective Polyester Anthracite
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Replacement Party Tent Roof 2x2m UV Weather Resistant Oxford Fabric Anthracite
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Replacement Party Tent Roof 3x3m UV Weather Resistant Oxford Cover Anthracite
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Replacement Party Tent Roof UV Weather Resistant 4.5×3 m Anthracite Cover
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Retractable Awning 200 cm Manual UV Resistant Water Repellent for Outdoor Use
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Retractable Awning 250 cm Manual UV Resistant Water Repellent for Outdoor Use
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Retractable Awning 300 cm Manual UV Resistant Water Repellent for Outdoor Use
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Retractable Awning 350 cm Manual UV Resistant Water Repellent for Outdoor Use
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Retractable Awning 400 cm Manual UV Resistant Water Repellent for Outdoor Use
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Retractable Awning 400×300 cm UV Resistant Water Resistant Adjustable Patio Cover
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Retractable Freestanding Awning 300×250 cm UV Water Resistant Adjustable Angle
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Retractable Freestanding Awning 400×300 cm UV Water Resistant Adjustable Angle
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Retractable Freestanding Awning 450×300 cm UV Water Resistant Adjustable Angle
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
