Teak Wood Stacking Garden Bench with Cushion Outdoor Furniture 159 cm
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Teak Wood Sun Lounger Set with Adjustable Backrest and Anthracite Cushions
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Teak Wood Sun Lounger Set with Adjustable Backrest and Side Table for Garden
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Teak Wood Sun Lounger with Adjustable Backrest and Anthracite Cushion for Outdoors
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U Mat Connector Set for 50×200 mm Mesh Galvanized Steel 10 Sets Rust Resistant
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Umbrella Base with Rattan Pattern Weather Resistant Plastic 20L Sand Water Fill
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Wall Connector Set for Double Pole Mat Fence 10 Sets Galvanized Steel Anthracite
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Wall-Mounted Garden Shed Durable Galvanised Steel Storage for Tools and Equipment
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Wall-Mounted Garden Shed Durable Galvanised Steel Storage for Tools and Equipment
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Wall-Mounted Garden Shed Durable Galvanised Steel Storage for Tools and Equipment
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Wall-Mounted Parasol with Crank System UV Protection Durable Garden Umbrella
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Water-Resistant Garden Gazebo with Curtains 4x3m for Outdoor Events and Parties
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Weather Resistant Outdoor Dining Table with Umbrella Hole Lightweight Plastic
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Weather Resistant Outdoor Garden Table with Umbrella Hole Easy Assembly Anthracite
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Weather-Resistant Plastic Garden Dining Table Lightweight Outdoor Furniture 79×65 cm
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Wheelie Bin Shed Galvanised Steel Lockable Outdoor Garbage Storage Anthracite
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Wheelie Bin Shed Galvanised Steel Lockable Outdoor Garbage Storage Solution
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Wire Mesh Fence 1.4x25m Galvanised Steel PVC Coated Durable Garden Barrier
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Wire Mesh Fence 1.6x25m Galvanised Steel PVC Coated Durable Garden Barrier
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
