Dog House with Run for Large Dogs Durable Galvanised Steel Outdoor Kennel 110×201 cm
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Dog House with Run for Large Dogs Durable Galvanised Steel Outdoor Kennel 117×201 cm
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Dog House with Run for Large Dogs Durable Galvanised Steel Outdoor Kennel 165×251 cm
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Double-Head Garden Parasol UV Protective Crank Umbrella with Sandbag Base
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Double-Head Parasol UV Protective Garden Umbrella with Crank and Sandbag Base
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Double-Head Parasol with LED Lights UV Protection Garden Umbrella Anthracite 449cm
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Double-Top Garden Parasol UV Protection Aluminium Pole 460×270 cm Anthracite
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Durable 90L Garden Storage Box with Wooden Texture for Indoor and Outdoor Use
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Durable Outdoor Dog House with Galvanised Steel Construction and Utility Roof
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Durable Outdoor Dog House with Galvanised Steel Construction and Utility Roof
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Elevated Dog Bed Foldable Oxford Fabric and Steel for Indoor Outdoor Use
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Elevated Dog Bed Foldable Oxford Fabric and Steel for Indoor Outdoor Use
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Extendable Insect Screen for Windows Adjustable Fly Mesh UV Resistant 75-143×50 cm
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Foldable 2-Panel Room Divider Screen Anthracite Fabric Privacy Partition 175×180 cm
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Foldable 2-Panel Room Divider Screen Fabric Privacy Partition Anthracite 348×180 cm
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Foldable 3-Panel Room Divider Screen Anthracite Fabric Privacy Partition 150×200 cm
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Foldable 4-Panel Room Divider Screen Fabric Privacy Partition Anthracite 200×220 cm
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Foldable 4-Panel Room Divider Screen Fabric Privacy Partition Anthracite 346×180 cm
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Foldable 4-Panel Room Divider Screen Privacy Partition Fabric Anthracite 200×200 cm
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Foldable 4-Panel Room Divider Screen Privacy Partition Fabric Anthracite 698×180 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
