Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage 6 Pieces
Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Outdoor
Folding Hand Trolley Steel Frame 75kg Capacity Garden Cart with Rotatable Wheels
Folding Poker Table for 10 Players with Cup Holders and Felt Top Blue 206×106 cm
Folding Sun Lounger Adjustable Backrest Powder-coated Steel Blue Durable and Portable
Folding Sun Lounger Set 2 Adjustable Chairs with Footrests for Garden Beach Relaxation
Folding Sun Lounger with Adjustable Backrest and Head Cushion Blue Steel Frame
Folding Sun Lounger with Adjustable Canopy for Outdoor Patio Beach Garden Use
Folding Sun Lounger with Adjustable Canopy Lightweight Steel Blue Outdoor Relaxation
Garden Adirondack Chair HDPE Aqua Blue Weather Resistant Outdoor Patio Furniture
Garden Adirondack Chair with Detachable Footstool HDPE Aqua Blue Outdoor Comfort
Garden Bench Cushion Light Blue 180x50x7 cm Water Resistant Oxford Fabric
Garden Marquee Tent 12x3m Blue UV Water Resistant Easy Assembly Outdoor Party
Garden Swing Bench with Canopy Dark Blue Powder-Coated Steel Frame Outdoor Seating
Hawaii Beach Umbrella UV Protective Polyester 300 cm Blue Adjustable Tilt
Hawaii Beach Umbrella UV Protective Polyester Adjustable Tilt Blue 180 cm
Hawaii Beach Umbrella UV Protective Polyester Adjustable Tilt Blue 240 cm
Heavy-Duty Ratchet Tie Down Straps 10 Pack 4m x 25mm 0.8 Tonnes Polyester Blue
Height Adjustable Bamboo Deck Chair with Armrests for Garden and Patio
Highback Chair Cushions Set of 4 Blue Water-Resistant Polyester 120x50x3 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.