Highback Chair Cushions Set of 6 Blue Water-Resistant Foam Fibre 120×50 cm
Illuminated Christmas Cone Tree 180 cm Blue LED 108 Lights Indoor Outdoor Decor
Illuminated Christmas Cone Tree 300 cm Blue LED 310 Lights Indoor Outdoor Decor
Inflatable Boat for 2 Persons with Air Chambers and Repair Patch 228×121 cm
Inflatable Boat for 2 Persons with Air Chambers and Repair Patch 228×121 cm
Inflatable Stand Up Paddle Board Set with Oar Pump and Carry Bag for Adults
Inflatable SUP Board Set with Oar and Pump for Adults Blue and White 360x81cm
LED Christmas Tree with Spike 500 cm Blue 732 Lights 8 Effects Holiday Decor
Lighted Reindeer and Sleigh Christmas Decoration with 160 LEDs for Indoor Outdoor Use
Locker Cabinet Set with 6 Lockers Steel Storage Organizer for Office and School
Locker Cabinet Steel Storage Organizer with Locks for Office and School Light Grey Blue
MDF Toilet Seat Old Wood Design Durable Adjustable Hinges Easy Install Universal Fit
MDF Toilet Seat with Dolphins Design Adjustable Hinges Easy to Install and Clean
Micro-suede Couch Slipcover Navy Blue 210 x 280 cm Durable Stain Resistant Cover
Modern Blue Fabric Armchair with Wooden Frame for Living Room Comfort
Mosaic Bistro Set for Garden Patio Balcony with Ceramic Tile Table and Chairs
Mosaic Bistro Table for Balcony Garden Coffee Table Blue White Easy Assembly 60 cm
Mosaic Fire Pit with Tabletop for Garden Patio BBQ Steel Ceramic 68cm Blue White
Outdoor Lounge Bed with Pillows Weather-Resistant Oxford Steel Frame Blue
Outdoor Parasol Garden Umbrella with Crank System UV Protection 300×200 cm Azure
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.