Outdoor Sun Lounger Cushion Blue 200x50x3cm Water-Resistant Oxford Fabric
Oval Ceramic Wash Basin Matt Dark Blue 40×33 cm Stylish Bathroom Sink
Pallet Sofa Cushion Light Blue Cotton 120x40x7 cm Soft Comfortable Outdoor Decor
Pallet Sofa Cushion Light Blue Cotton 120x80x10 cm Soft Comfortable Outdoor Use
Pallet Sofa Cushions Set of 2 Light Blue Cotton Comfortable Outdoor Seating
Parasol Base Blue and White Round Umbrella Stand 12 kg Adjustable Iron Ceramic
Parasol Base Blue and White Square Umbrella Stand 12 kg Adjustable Knobs
Party Tent 3×4 m Blue UV Water Resistant Outdoor Canopy with Side Panels
Party Tent 3×6 m Blue UV Water Resistant Outdoor Canopy with Side Panels
Party Tent 3×9 m Blue UV Water Resistant Outdoor Canopy with Side Panels
Party Tent with 4 Mesh Sidewalls Water Resistant Blue 2×2 m for Outdoor Events
Party Tent with 4 Mesh Sidewalls Water Resistant Outdoor Shelter 3×3 m Blue
Party Tent with 4 Mesh Sidewalls Water Resistant Outdoor Shelter for Events
Party Tent with 6 Mesh Sidewalls Water Resistant HDPE for Outdoor Events Blue
Party Tent with Side Walls 2.5×2.5m Blue UV Water Resistant Outdoor Canopy
Party Tent with Side Walls 2x2m Blue UV Water Resistant Outdoor Canopy
Party Tent with Side Walls 4x6m Blue UV Water Resistant Outdoor Canopy
Party Tent with Side Walls 4x9m Blue UV Water Resistant Outdoor Canopy
Pet Bike Trailer for Small Dogs Durable Oxford Fabric Iron Frame Comfortable Design
Pet Bike Trailer for Small Dogs Durable Oxford Fabric Iron Frame Comfortable Design
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.