Wooden Rocking Chair with Waterproof Cushion for Living Room and Patio Use
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Wooden Rocking Sun Loungers Set of 2 Weatherproof Acacia Chair for Indoor Outdoor Use
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Wooden Room Divider 3-Panel Privacy Screen Solid Acacia Wood Indoor Outdoor Use
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Wooden Room Divider 5-Panel Freestanding Folding Screen Natural Paulownia Wood
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Wooden Room Divider and Trellis for Climbing Plants Solid Fir Wood 242.5×180 cm
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Wooden Rotating Table Disk 50cm Durable Teak Hardwood for Spices and Condiments
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Wooden Sandbox with Lid and Groundsheet for Outdoor Play and Creative Fun
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Wooden Shoe Bench for Entryway with 4 Open Shelves Solid Pine Storage Solution
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Wooden Shoe Cabinet Solid Pine Two-Layer Storage Organizer Dustproof Home Decor
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Wooden Shoe Cabinet with 2 Storage Compartments for 12 Pairs of Shoes
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Wooden Shoe Cabinet with 2 Tilting Compartments for Bedroom or Hallway Storage
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Wooden Shoe Cabinet with 3 Flip Drawers for Storage and Home Decor Pine Wood
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Wooden Shoe Rack Solid Walnut 2 Shelves Stackable Storage Organizer with Handles
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Wooden Shoe Rack with 2 Drawers and Compartments for Organized Storage Solutions
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Wooden Shoe Rack with 2 Shelves Solid Oak Compact Design for Hallway Storage
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Wooden Shoe Rack with 3 Shelves Solid Oak Storage Organizer for Hallway
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Wooden Shoe Rack with 4 Shelves Solid Oak Compact Design for Hallway Storage
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Wooden Shoe Rack with 4 Shelves Solid Oak Compact Design for Hallway Storage
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Wooden Shoe Rack with Bench Top 2-in-1 Storage Organizer for Entryway Brown
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Wooden Shoe Rack with Bench Top 2-in-1 Storage Organizer for Entryway Furniture
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
