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Wooden Sideboard Vintage Solid Mango Wood 3 Drawers 2 Shelves 90x30x69 cm
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Wooden Sideboard with Cast Iron Wheels Retro Design Storage Cabinet 80x30x65 cm
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Wooden Spa Steps Solid Acacia Wood Slatted Design for Hot Tub Pool Access
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Wooden Stool Solid Teak Handmade Rustic Footrest Side Table Unique Design
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Wooden Stool Solid Teak Handmade Rustic Footrest Side Table Unique Design
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Wooden Stool Solid Teak Handmade Rustic Footrest Side Table Unique Design
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Wooden Stool Solid Teak Multi-Purpose Use Unique Design Home Decor Furniture
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
