Wooden Waterproof Outdoor Storage Box for Cushions and Blankets 126x72x72 cm
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Wooden Wine Cabinet with 7 Shelves for 35 Bottles Solid Oak Home Storage Solution
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Wooden Wine Cabinet with Drawers and Racks for 24 Bottles Oak and White Finish
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Wooden Wine Rack for 16 Bottles with Drawers Industrial Reclaimed Wood
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Wooden Wine Rack for 25 Bottles Solid Wood Durable Display Storage Solution
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Wooden Wine Rack for 48 Bottles Cedar Wood Storage Shelf Easy Assembly
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Wooden Wishing Well Fountain with Pump for Garden Patio Backyard Decor 57x50x112 cm
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Wooden Work Bench with Storage Solid Pine 180x50x80 cm Sturdy Garage Table
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Wooden Workbench with Drawers and Vices Solid Acacia Wood Garage Workshop Tool Storage
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Wooden Writing Desk with 5 Drawers for Home Office Study Bedroom Brown MDF Pinewood
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Wooden Writing Desk with Drawers Industrial Design Solid Mango Wood 100x55x75 cm
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Wooden Writing Desk with Drawers Solid Mango Wood Industrial Design 110×50 cm
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World Map Globe Bookends Decorative MDF Book Holders for Home and Office
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Writing Desk with 6 Drawers Sonoma Oak Engineered Wood for Home Office Space
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XXL Soft Plush Teddy Cuddly Toy Brown 85 cm Perfect Gift for All Occasions
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
