Hand Water Pump Cast Iron Garden Ornament Easy Install Durable 8 Meter Depth
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Hand Water Pump with Stand Cast Iron Durable Garden Ornament Easy Installation
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Handmade Pouffe Olive Green Braided Jute Footstool 45×30 cm for Home Decor
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Hanging Parasol with LED Lights 300 cm Green UV Resistant Garden Umbrella
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Hawaii Beach Umbrella Green UV Protective Polyester 180 cm Adjustable Tilt
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Hay Nets Set of 2 Square 0.9×1 m Green Weather Resistant for Horses and Ponies
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HDPE Privacy Net 2x10m Green Garden Shade Mould UV Proof Breathable Netting
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Heavy-Duty Garden Hand Trolley Steel Cart 250 kg Capacity with Pneumatic Wheels
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Heavy-Duty Garden Hand Trolley Steel Cart 350 kg Capacity with Pneumatic Wheels
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Heavy-Duty Steel Utility Cart Liner Weather-Resistant Durable 600D Polyester Green
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Heavy-Duty Steel Utility Cart Liner Weather-Resistant Durable 600D Polyester Green
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Height Adjustable Bamboo Deck Chair with Armrests for Garden and Patio
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Inflatable Stand Up Paddle Board Set for Adults Green and White with Accessories
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Inflatable Stand Up Paddle Board Set with Oar and Pump for Water Activities
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Inflatable Stand Up Paddleboard Set for Adults Green and White with Accessories
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Inflatable Stand Up Paddleboard Set for Adults with Accessories Green 320×76 cm
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Kids Garden Furniture Set with Table Chairs and Umbrella for Outdoor Fun
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Kids Swing Seat with Sunshade Canopy Heavy-Duty Steel Frame for Garden Patio
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Lawn Divider Set 17 Pieces 10 M Green Interconnectable Decorative Border Fencing
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LED Christmas Tree Lights 500 Warm White Waterproof Indoor Outdoor Use 10 Strings
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
