Pre-lit Christmas Tree 150 cm Green and White with LED and Fibre Optic Lights
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Privacy Screen for Balcony Garden Dark Green Leaves 500×100 cm Durable Fabric
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Privacy Screen with Green Leaves for Balcony Terrace Garden 400×100 cm
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Professional Party Tent with Side Walls 4x9m Green UV Water Resistant Canopy
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Raised Garden Bed Galvanised Steel 100x100x77 cm Durable Planter for Plants Herbs Flowers
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Raised Garden Bed Galvanised Steel Green 160x80x45 cm Durable Planter for Plants
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Raised Garden Bed Galvanised Steel Green 160x80x77 cm Durable Planter for Plants
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Raised Garden Bed Galvanised Steel Green Durable Planter for Vegetables Herbs Flowers
Rectangular Parasol 200 x 300 cm Green UV Protective Outdoor Umbrella
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Replacement Fabric for Cantilever Umbrella Green UV Protective 350 cm Cover
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Replacement Gazebo Top Cover 3 x 3 m Green Waterproof 310 g/m² for Outdoor Use
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Retractable Water Hose Reel Wall Mounted 10 Metre with Spray Nozzle and Connector
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Round Garden Planter Powder-Coated Steel Weather-Resistant for Outdoor Use Green
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Sandbags for Flood Protection 10 Pack Durable HDPE Water Barrier Easy to Fill
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Sandbags for Flood Protection 25 Pack Durable HDPE Water Barrier Easy Fill Handle
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Sandbags for Flood Protection 50 Pack Durable HDPE Water Barrier Easy to Fill
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Shower Tent for Camping Beach Privacy Changing Room with Storage Compartments Green
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Slackline 15m 50mm Green Balance Rope for Fitness and Acrobatic Skills
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
