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Foldable Sun Loungers Set of 2 Adjustable Backrest Lightweight Green Camping Beds
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Foldable Water Tank 5000L PVC Durable Garden Storage Non-Potable Rainwater Collection
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Folding Beach Chair Solid Teak Wood Adjustable Backrest Green Outdoor Furniture
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Folding Octagonal Poker Table for 8 Players with Cup Holders and Easy Assembly
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Folding Poker Table for 9 Players with Cup Holders and Dealer Tray Green
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Folding Reclining Beach Chair Lightweight Adjustable Outdoor Lounge Green
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Folding Sun Lounger Adjustable Backrest Powder-coated Steel Apple Green 120kg Capacity
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Folding Sun Lounger Weather Resistant Adjustable Green Plastic Outdoor Chair
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Folding Sun Lounger with Adjustable Canopy Lightweight Portable Apple Green
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Galvanised Steel Garden Raised Bed 240x40x45 cm Green for Flowers and Plants
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Galvanised Steel Garden Raised Bed 240x40x77 cm Green Planter for Flowers Plants
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Galvanised Steel Garden Raised Bed 480x80x45 cm Weather Resistant Planter Box
Galvanised Steel Garden Raised Bed 600x80x45 cm Green for Flowers and Plants
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
