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Garden Arch for Climbing Plants Dark Green Weather-Resistant Iron 120x38x258 cm
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Garden Arch Set of 2 Durable Iron Arches for Climbing Plants and Roses
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Garden Climbing Plant Rack Set 2 pcs Dark Green Weather-Resistant Iron 35x35x195 cm
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Garden Fence Durable Weather Resistant PVC Adjustable Green 110×500 cm
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Garden Half Parasol UV Protective Outdoor Umbrella Green 180×90 cm Easy Open
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Garden Parasol with Crank and Tilt Function UV Protective Green Outdoor Umbrella
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
