Garden Planter Round Powder-coated Steel 40×68 cm Weather-resistant Green
Garden Planter Round Powder-Coated Steel 80×36 cm Weather-Resistant Green
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Garden Privacy Screen PVC 35×0.19m Matte Green Weatherproof Fence Covering
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Garden Privacy Screen PVC 70×0.19m Matte Green Weatherproof Fence Barrier Clips Included
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Garden Robot Lawnmower Shed Galvanised Steel Green 92x97x63 cm Durable Storage
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Garden Shed Outdoor Storage Galvanised Steel Ventilated Durable Green 116x45x175 cm
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Garden Shed Outdoor Storage Solution Galvanised Steel Durable Spacious Design Green
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Garden Shed Outdoor Storage Solution Galvanised Steel Durable Tool Shed Green 192×689 cm
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Garden Shed Outdoor Storage Solution Galvanised Steel Durable Tool Shed Green 270cm
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Garden Shed Outdoor Storage Solution Galvanised Steel Durable Tool Storage Green
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Garden Shed with Extended Roof Ventilation Sliding Doors Green Steel 346×236 cm
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Garden Tool Shed Green Galvanised Steel Storage for Tools and Equipment 161x89x161 cm
Garden Tower Set for Climbing Plants and Roses Durable Iron Garden Arch 2 Pcs
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
