Gazebo Top Cover 3×3 m Green Water Resistant Polyester Canopy Replacement
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Green Parasol with Steel Pole UV Protection and Adjustable Tilt for Sunshade
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Green Christmas Garland 20m PVC Waterproof Indoor Outdoor Decoration 1800 Branches
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Green Christmas Garland with Baubles and LED Lights 5m Indoor Outdoor Decor
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Green Party Tent 3×6 m Outdoor Canopy UV Water Resistant Garden Gazebo
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Green Party Tent 3×9 m Outdoor Canopy UV Water Resistant Garden Gazebo
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Green Party Tent with Side Walls UV Water Resistant Outdoor Canopy 2×2 m
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Greenhouse for Plants and Flowers with Transparent Cover and Zipped Door
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Greenhouse Replacement Cover PE with 16 Windows and 1 Door for Plant Protection
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Greenhouse Replacement Cover PE with 16 Windows and 1 Door for Plant Protection
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Greenhouse Replacement Cover PE with Windows and Door 300x150x200 cm Green
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Greenhouse with 3 Zipped Doors UV Protected Tear Resistant for Gardening 240x90x90 cm
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Greenhouse with 4 Shelves UV Resistant Frost Safe Transparent Cover 69x32x160 cm
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Greenhouse with Steel Frame 10x3x2 m Durable PE Cover for Plants and Vegetables
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Greenhouse with Steel Frame 4x2x2 m UV Resistant PE Cover for Plants and Vegetables
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Greenhouse with Steel Frame 6x6x2.85m Durable PE Cover for Plants and Vegetables
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Greenhouse with Steel Frame Durable PE Cover for Plants and Vegetables 3x2x2 m
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Greenhouse with Steel Frame Durable PE Cover for Plants and Vegetables 6x3x2 m
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Greenhouse with Steel Frame for Plants and Vegetables 4x3x2 m UV Resistant PE Cover
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Greenhouse with Steel Frame for Plants and Vegetables 6x4x2.85 m Green PE Cover
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
