Christmas Baubles Set 100 Pcs Shatterproof Gold Wine Red 3 4 6 cm Decorations
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Christmas Wreath White and Grey 45 cm Shatterproof Holiday Decor for Home
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Coffee Table Solid Teak Wood and Polyresin Handmade Z-Leg Design Multicolour
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Comfortable Patchwork Armchair for Living Room Bedroom Lounge Decor
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Comfortable Thick Padded Square Sofa Multicolour Cotton Patchwork Design 100×100 cm
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Door Canopy 120×90 cm Polycarbonate Weather Resistant Silver Brackets Transparent Sheets
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Door Canopy Weather Resistant Polycarbonate 120×75 cm Black Transparent Design
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Door Canopy Weather Resistant Polycarbonate 200×75 cm Black Transparent Design
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Door Canopy Weather Resistant Polycarbonate Grey 200×75 cm for Home and Business
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Floating Nightstand Set of 2 Wall-Mounted Storage Cabinets White Sonoma Oak
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Foldable Slide for Kids Indoor Outdoor Play Red Yellow Durable Plastic Fun
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Folding Beach Chairs Set of 2 Adjustable Reclining Eucalyptus Wood Multicolour
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Genuine Goat Leather Bench with Teak Frame for Rustic Home or Restaurant Decor
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Hand Painted Wooden Bedside Cabinet with 2 Drawers Multicolour Retro
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Handmade Vintage Patchwork Pouffe 100% Cotton 50x50x12 cm Indian Decor
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Industrial Side Table Reclaimed Teak Wood with Steel Legs Unique Design 49x40x60 cm
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Inflatable Kayak for Lakes and Rivers with Paddle and Pump for One Person
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Inflatable Kayak for Lakes and Rivers with Paddle and Pump for One Person
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Kids Picnic Table with Umbrella and Benches for Outdoor Play and Games
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
