Wooden Bedside Cabinet Handmade Solid Reclaimed Wood Nightstand with Drawer
Wooden Bedside Cabinets Set of 2 Rustic Nightstands Storage Drawers Country
Wooden Bookcase 4-Tier Vintage Industrial Design Solid Reclaimed Wood Shelves
Wooden Coat Rack Vintage Solid Reclaimed Wood Wall Peg with 7 Hooks
Wooden Coffee Table Vintage Industrial Solid Reclaimed Wood with Shelf
Wooden Desk with 2 Drawers Solid Reclaimed Wood Vintage Industrial 120×50 cm
Wooden Dining Table Solid Reclaimed Wood Industrial Unique Handmade Design
Wooden Industrial Dining Table Solid Reclaimed Wood with Iron Legs Unique Design
Wooden Sandbox Pirate Ship Design Outdoor Play Equipment for Kids 190×94.5 cm
Wooden Shoe Storage Bench with 2 Compartments for Entryway and Hallway Use
Wooden Side Table Industrial Solid Reclaimed Wood Accent Table 40x30x40 cm
Wooden Side Table Vintage Charm Adjustable Height Solid Reclaimed Wood Cast Iron Legs
Wooden Sideboard Vintage Solid Reclaimed Wood with Steel Frame 3 Shelves
Wooden Storage Bench with 6 Drawers for Hallway Living Room Bedroom Organization
Wooden TV Cabinet Industrial Solid Reclaimed Wood with Drawers and Shelf
Wooden TV Cabinet Stylish Storage Solid Acacia Wood Easy Assembly Black Brown 120cm
Wooden Writing Desk with 2 Drawers Solid Reclaimed Wood Unique Design 130x55x76 cm
Wooden Writing Desk with 4 Drawers Vintage Solid Reclaimed Wood Console
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.