Stainless Steel Pool Fountain Decorative Water Feature for Pond and Pool
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Stainless Steel Pool Ladder with Non-Slip Steps for Inground Pools and Spas
Stainless Steel Stock Pot 35L 36x36cm Induction Gas Kitchen Catering Pot
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Stainless Steel Stock Pot 50L 40x40cm Induction Gas Kitchen Catering Pot
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Stainless Steel Stock Pot 98L 50x50cm Induction Gas Kitchen Catering Soup Stew
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Stainless Steel Towel Rack Wall Mounted 2 Tubes Modern Design Durable 60 cm
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Stainless Steel Towel Rack Wall Mounted 6 Tubes Modern Design for Bathroom Storage
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Stainless Steel Wall-Mounted Kitchen Cabinet with Sliding Doors for Food Storage
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Stainless Steel Wheelie Bin Shed for 4 Garbage Bins Outdoor Storage Solution
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Storage Shelves 5-Layer Adjustable Steel and Engineered Wood for Home and Office
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Storage Shelves 5-Layer Adjustable Steel and Engineered Wood for Home and Office
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Storage Shelves Set for Kitchen Laundry Office Heavy Duty MDF Steel 875 kg Capacity
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Telescopic Table Legs Set Adjustable Height Brushed Nickel for Tables Desks Bars
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Telescopic Table Legs Set Adjustable Height Chrome Replacement for Tables Desks
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Triple Wheelie Bin Shed for 240 L Bins Stainless Steel Weather Resistant Storage
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Tub Chair and Footstool Set Silver Faux Leather Elegant Comfortable Design
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Umbrella Stand Galvanised Steel Durable Beach Holder with 5 Size Plugs
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Universal Adjustable Speaker Stands Set of 2 Durable Steel for Home Audio System
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Vintage Trunk Coffee Table with Storage Aluminium MDF Rustic Design 102×51 cm
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Wall Clock with Quartz Movement Elegant Design 50 cm Silver and Black Decor
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
