White Book Cabinet Room Divider Engineered Wood 40x30x166 cm Ample Storage Space
White Bookcase Headboard Cabinet for Bedroom Storage Engineered Wood 100x19x103.5 cm
White Bookcase Headboard Cabinet with Storage for Bedroom Furniture 120x19x103.5 cm
White Bookcase Headboard Cabinet with Storage for Bedroom Furniture 140x19x103.5 cm
White Bookcase Headboard Cabinet with Storage for Bedroom Furniture 160×18.5×104.5 cm
White Bookcase Headboard Cabinet with Storage for Bedroom Furniture 160x19x103.5 cm
White Bookcase Headboard Cabinet with Storage for Bedroom Furniture 180x19x103.5 cm
White Cabinet with 5 Drawers and 2 Shelves for Office Living Room Bedroom Storage
White Coffee Table 55.5×55.5×40 cm Engineered Wood Sturdy Modern Design
White Coffee Table 57x57x30 cm Engineered Wood Easy Clean Modern Design
White Coffee Table 60x60x31.5 cm Durable Engineered Wood Easy to Clean
White Coffee Table with 2 Shelves Modern Design Engineered Wood 90x67x33 cm
White Coffee Table with Storage Compartment Durable Engineered Wood 80x80x31 cm
White Coffee Table with Storage Engineered Wood Industrial 90x50x36.5 cm
White Coffee Table with Storage Engineered Wood Industrial 90x50x36.5 cm
White Corner Plant Rack 5-Tier Steel Garden Shelf for Indoor Outdoor Use
White Desk for Home Office School with 2 Drawers Sturdy Engineered Wood 101×50 cm
White Engineered Wood Sideboard Cabinet with 3 Drawers and Ample Storage Space
White Engineered Wood Sideboard Cabinet with Ample Storage and Minimalist Design
White Engineered Wood Sideboard Set with Doors and Drawers for Storage and Decor
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.