White Bed Frame 90×190 cm Engineered Wood Modern Design with Slats for Support
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White Bed Frame 90×190 cm Engineered Wood Sturdy Slats for Better Sleep
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White Bed Frame Single Size 92×187 cm Engineered Wood with Headboard and Footboard
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White Bed Frame with Storage for AU Single Mattress 92×187 cm Engineered Wood
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Wooden Bed Frame 90×190 cm Solid Pine with Sturdy Slats and Headboard Support
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Wooden Bed Frame Black Solid Pine 92×187 cm AU Single Size Sturdy Durable Design
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Wooden Bed Frame Single Size Solid Pine for 92×187 cm Mattress Sturdy Design
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Wooden Bed Frame Solid Pine 90×190 cm Sturdy Durable Single Size Bedroom Furniture
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Wooden Bed Frame Solid Pine Single Size 92×187 cm Sturdy Slats for Stability
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Wooden Bed Frame Solid Pine White 92×187 cm AU Single Size Sturdy Headboard
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Wooden Bed Frame Solid Pine with Headboard for AU Single Mattress 92×187 cm
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Wooden Bed Frame Solid Pinewood 90×190 cm Single Size Sturdy Durable Design
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Wooden Bed Frame Sonoma Oak 90×190 cm Engineered Wood Sturdy Slats for Stability
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Wooden Bed Frame White Solid Pine 92×187 cm Single Size for Small Spaces
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Wooden Bed Frame White Solid Pine 92×187 cm Single Size Sturdy Headboard
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Wooden Bed Frame White Solid Pine 92×187 cm Sturdy Durable Bedroom Furniture
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Wooden Bed Frame White Solid Pinewood AU Single Size 92×187 cm Sturdy Durable
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Wooden Bed Frame with Headboard Solid Pine 90×190 cm for Comfortable Sleep
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Wooden Bed Frame with Headboard Solid Pine 90×190 cm Plywood Slats Support
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Wooden Bed Frame with Storage Drawers Solid Pine for AU Single Mattress 92×187 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
