Black Bedside Cabinets Set of 2 Engineered Wood Nightstands with Metal Legs
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Black Bedside Cabinets Set of 2 Engineered Wood Storage Nightstands 40x42x60 cm
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Black Bedside Cabinets Set of 2 Engineered Wood with Metal Feet 40x35x50 cm
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Black Bedside Cabinets Set of 2 Nightstand with 2 Drawers Engineered Wood Storage
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Black Bedside Tables Set of 2 Engineered Wood Nightstands with Storage Adjustable Feet
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Black Bookcase Headboard Cabinet with Storage for Bedroom Furniture 120x19x103.5 cm
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Black Coffee Table 57x57x30 cm Engineered Wood Easy Clean Modern Design
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Black Dining Table Set with 4 Chairs Modern Tempered Glass and Leather Upholstery
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Black Engineered Wood Desk 90x40x72 cm Modern Study Office Console Table
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Black Engineered Wood Sideboard Cabinet 60x30x70 cm Minimalist Storage Solution
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Black Engineered Wood Sideboard Cabinet with Ample Storage and Minimalist Design
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
