Awning Post Set for Outdoor Shade Durable Iron Double Posts Anthracite 600×245 cm
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Balcony Parasol with Aluminium Pole UV Protection Half Round 300×155 cm Anthracite
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Balcony Parasol with Aluminium Pole UV Protective Half Round Garden Umbrella
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Bamboo Garden Bench with Waterproof Cushion for Outdoor Spaces 120 cm
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Bamboo Garden Sun Lounger with Adjustable Backrest and Anthracite Cushion
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BBQ Gazebo with Side Shelves Steel Frame Durable Roof Outdoor Canopy 210×114 cm
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BBQ Gazebo with Side Shelves Steel Frame Outdoor Canopy Heat Insulation Rain Resistance
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Beach Umbrella UV Protective Polyester Tilting Canopy 300 cm Anthracite Color
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Beach Umbrella with Side Walls UV Protection Water Resistant Steel Frame Anthracite
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Bedside Cabinet with 2 Drawers Stylish Anthracite Grey Engineered Wood Storage
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Bedside Cabinet with 3 Drawers Anthracite Grey Engineered Wood Storage Solution
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Cantilever Garden Umbrella with UV Protection Adjustable 360-Degree Rotating Pole
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Cantilever Parasol Umbrella with Crank Mechanism UV Protection 350 cm Anthracite
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Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 100×98 cm
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Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 103×98 cm
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Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 203x98x90 cm
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Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 203x98x90 cm
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Chicken Cage with Roof for Hens and Small Animals Durable Galvanised Steel 403x98x90 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
