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3-Seater Garden Sofa with Cushions Durable PE Rattan Outdoor Seating Beige
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3-Tier Garden Parasol UV Protective Outdoor Umbrella with Aluminium Pole Sand
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3-Tier Garden Parasol UV Protective Outdoor Umbrella with Aluminium Pole Sand 2.5m
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3-Tier Garden Parasol UV Protective Outdoor Umbrella with Aluminium Pole Sand 2×2 m
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3-Tier Garden Parasol UV Protective Outdoor Umbrella with Aluminium Pole Sand 3.5m
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3-Tier Wooden Shoe Rack Set of 2 Durable Solid Wood Organizer for Entryway
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4 Piece Bathroom Set Water Hyacinth Laundry Basket Baskets Trash Bin Rustic Charm
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4-Tier Garden Parasol UV Protection Outdoor Umbrella Sand 250×250 cm
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4-Tier Wooden Shoe Rack Set of 2 Durable Solid Wood Organizer for Entryway
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4-Tier Wooden Shoe Rack Solid Fir Wood Organizer for Entryway Storage
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7 Piece Garden Dining Set with Cushions Outdoor Table and Chairs Beige Rattan
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9 Piece Garden Dining Set with Cushions Weather Resistant PE Rattan Beige
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All-Weather Tilting Beach Umbrella 1.8m Hawaii for Garden and Pool Use
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Baby Rocker Plush Toy Soft Comfortable Rocking Chair for Kids 12 Months Plus
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Balcony Parasol with Aluminium Pole UV Protection Half Round Sand 300×155 cm
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Bamboo Garden Sun Lounger with Adjustable Backrest and Beige Cushion
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
