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Braided Jute Area Rug 120 cm Round Handmade Natural Carpet for Home Decor
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Braided Jute Area Rug 180 cm Round Natural Handmade Durable Floor Mat
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Braided Jute Area Rug 90 cm Round Handmade Natural Carpet for Home Decor
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Braided Jute Area Rug 90 cm Round Handmade Natural Mandala Print Carpet
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Braided Jute Area Rug 90 cm Round Natural Handmade Durable Soft Texture
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Camping Chairs Set of 2 Lightweight Foldable Outdoor Chairs for Picnics and Travel
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Camping Chairs Set of 2 Lightweight Foldable Outdoor Chairs for Picnics and Travel
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Cantilever Garden Umbrella with UV Protection Adjustable 360 Degree Rotating Sand
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Cat Tree with Cushioned Bed and Hideaway for Cats Beige 33 cm Seagrass
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Cat Tree with Scratching Post Multiple Perches Condo House Beige 123cm Tall
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Cedar Wood Storage Rack with 3 Fabric Baskets Lightweight Home Organizer Beige
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Cedar Wood Storage Rack with 5 Fabric Baskets for Home Organization Beige
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Colonial Dining Chairs Set of 2 Natural Rattan Ergonomic Wrought Iron Legs
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
