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2-in-1 Garden Bench Loveseat Sofa Bed with Cushions Adjustable Backrest Black Rattan
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2-Layer Side Table Black PE Rattan Powder-Coated Steel Indoor Outdoor Storage
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2-Person Adjustable Sunbed with Cushion and Foldable Roof for Outdoor Relaxation
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2-Person Sunbed with Cushions Adjustable PE Rattan for Poolside or Balcony
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2-Seater Foldable Camping Chair Portable Steel Frame Oxford Fabric with Cup Holders
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2-Seater Garden Sofa Modular Design Solid Pinewood with Anthracite Cushions
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2-Seater Garden Sofa with Cushions Black PE Rattan Outdoor Furniture Set
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2-Seater Garden Sofa with Cushions Black Water-Resistant PE Rattan Outdoor Furniture
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2-Seater Garden Sofa with Cushions Black Weather-Resistant PE Rattan Outdoor Furniture
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2-Seater Garden Sofa with Cushions Durable PE Rattan Black Outdoor Furniture
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2-Seater Garden Sofa with Cushions Modular Design Solid Pinewood Black
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2-Seater Garden Sofa with Cushions Modular Design Solid Pinewood Black
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2-Seater Garden Sofa with Cushions Modular Design Solid Pinewood Outdoor Furniture
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2-Seater Garden Sofa with Cushions Storage Function Black PE Rattan Outdoor Furniture
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
