2-Seater Garden Sofa with Cushions Storage Function Black PE Rattan Outdoor Furniture
2-Seater Metal Garden Bench with Side Tables for Outdoor Patio and Balcony
2-Seater Sofa Artificial Leather Black Compact Comfortable Modern Design
2-Seater Sofa Bed Black Velvet Comfortable Convertible Sleeper for Living Room
2-Seater Sofa Bed with Pillows Black Fabric Convertible Sleeper for Small Spaces
2-Seater Sofa Bed with Pillows Black Velvet Comfortable Convertible Furniture
2-Seater Sofa Black Fabric Modern Design Comfortable Durable Upholstered Couch
2-Seater Sofa Black Faux Leather Comfortable Modern Design Durable Frame
2-Seater Sofa Black Faux Leather Comfortable Modern Design Durable Sturdy Frame
2-Seater Sofa Black Faux Leather Comfortable Modern Design Durable Sturdy Frame
2-Seater Sofa Black Faux Leather Comfortable Modern Design Durable Sturdy Frame
2-Seater Sofa Black Faux Leather Comfortable Modern Design Durable Sturdy Frame
2-Seater Sofa Set with Footstool and Cushions in Black Faux Leather
2-Seater Sofa Set with Footstool and Cushions in Black Faux Leather
2-Seater Sofa with Cushions Black Waterproof PE Rattan for Indoor Outdoor Use
2-Seater Sofa with Cushions for Indoor Outdoor Use Black PE Rattan Furniture
2-Tier Book Cabinet Black Engineered Wood Industrial Bookshelf Storage Unit
2-Tier Book Cabinet Black Engineered Wood Industrial Bookshelf Storage Unit
2-Tier Gazebo Top Cover Water-Resistant Polyester Canopy 3×3 m Black
20-Panel Pet Cage with Door for Dogs and Cats Black Powder-Coated Steel
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.