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2-Seater Sofa Bed Blue Velvet Comfortable Convertible Sleeper for Living Room
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4-Person Tipi Camping Tent with Windows and Carry Bag for Outdoor Adventures
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Acrylic Christmas Flying Reindeer and Sleigh Decoration with 72 LED Lights
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Artificial Half Christmas Tree Blue 150 cm PVC with Stand for Holiday Decor
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Bike Trailer for Heavy Goods 45 kg Capacity Sturdy Iron Cargo Cart Black Blue
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Blue Artificial Christmas Tree 150 cm PVC Indoor Outdoor Holiday Decoration
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Blue Artificial Christmas Tree 180 cm PVC Indoor Outdoor Holiday Decoration
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Camping Table and Chair Set 3 Pieces Lightweight Foldable with Cup Holders Blue
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Cantilever Umbrella 3.5m Blue UV Protection Windproof Hanging Patio Shade
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Chaise Lounge Blue Velvet Ergonomic Design Comfortable Tufted Accent Furniture
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Christmas Garland with LED Lights 10m Blue USB Connection Holiday Decoration
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Christmas Garland with LED Lights 20m Blue USB Connection Holiday Decoration
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Commercial Dehumidifier 50L 24h Hot Gas Defrost 450m³/h LED Display Wheels
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Cotton Plaid Throw Blanket 220×250 cm Navy Blue Soft Washable Home Decor
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Double-Head Parasol UV Protective Garden Umbrella with Crank Mechanism 449×245 cm
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Double-Head Parasol with LEDs UV Protection Crank Mechanism Garden Umbrella
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
