2-Layer Side Table Brown PE Rattan Powder-Coated Steel Indoor Outdoor Storage 55x45x49 cm
2-Person Sunbed with Adjustable Roof and Cushion for Outdoor Relaxation
2-Seater Garden Bench with Cushions Durable Outdoor Furniture for Patio and Garden
2-Seater Garden Sofa with Cream Cushions Solid Pinewood Modular Outdoor Furniture
2-Seater Sofa with Cushions Waterproof PE Rattan for Indoor Outdoor Use Brown
2-Seater Wooden Garden Sofa with Cushions and Footstool for Outdoor Relaxation
2-Seater Wooden Garden Sofa with Cushions and Footstool for Outdoor Relaxation
2-Seater Wooden Garden Sofa with Cushions and Footstool for Outdoor Relaxation
2-Tier Book Cabinet Solid Pine Wood Industrial Bookshelf Storage 100x30x70 cm
2-Tier Book Cabinet Solid Pine Wood Industrial Bookshelf Storage 40x30x70 cm
2-Tier Book Cabinet Solid Pine Wood Industrial Bookshelf Storage 60x30x70 cm
2-Tier Book Cabinet Solid Pine Wood Industrial Bookshelf Storage 80x30x70 cm
2-Tier Book Cabinet Sonoma Oak Engineered Wood Bookshelf Storage Industrial
2-Tier Book Cabinet Sonoma Oak Engineered Wood Bookshelf Storage Unit 60x30x70 cm
3 Piece Garden Lounge Set Modular Outdoor Seating with Cushions Acacia Wood
3 Piece Garden Lounge Set with Cushions Modular PE Rattan Brown Outdoor Furniture
3 Piece Outdoor Bistro Set with Cushions and Pillows PE Rattan Brown Garden Furniture
3-Door Wardrobe Natural Wood Storage Solution with Shelves and Hanging Rod
3-in-1 Ice Cooler Table with Rattan Look for Outdoor Parties and Barbecues
3-in-1 Wooden Shoe Cabinet Set with Mirror and Coat Rack for Organized Entryway
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.