Aluminium Twisted Stool Side Table Lightweight Durable Silver Home Decor
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Aluminium Wine Rack for 27 Bottles Stylish Modern Storage Solution Silver
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Animal Enclosure 10 Panel Galvanised Iron Rabbit Hutch Spacious Safe Play Area
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Animal Enclosure 10-Panel Galvanised Iron Rabbit Hutch for Pets Play and Rest
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Animal Enclosure 12 Panel Galvanised Iron Rabbit Hutch Spacious Safe Play Area
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Animal Enclosure 12-Panel Galvanised Iron Rabbit Hutch for Pets Play and Rest
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Animal Enclosure 8-Panel Galvanised Iron Rabbit Hutch for Pets Play and Rest
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Artificial Half Christmas Tree 180 cm Silver Bushy Design with Sturdy Stand
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Bicycle Stand for 2 Bikes Space-Saving Galvanised Steel Indoor Outdoor Use
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Bicycle Stand for 3 Bikes Space-Saving Galvanised Steel Indoor Outdoor Use
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Bicycle Stand for 4 Bikes Space-Saving Galvanised Steel Indoor Outdoor Use
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Bicycle Stand for 5 Bikes Space-Saving Galvanised Steel Indoor Outdoor Use
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Boat Trailer Bottom Support Bracket Adjustable with Keel Rollers for Boats 80-124 cm
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Boat Trailer Winch Stand Adjustable Heavy Duty Steel Support 500-1000 kg Capacity
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Casted Aluminium Coffee Table 70×30 cm Silver Hollow Design No Assembly Required
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Ceiling Lamp with Crystal Beads Modern Design 8 x G9 220V Home Decor Lighting
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Chafing Dish Set of 4 Stainless Steel Food Warmers for Catering and Parties
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Chicken Coop 4x2x2 m Galvanised Steel Water-Resistant Hen House for Poultry
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Chicken Coop 6x2x2 m Galvanised Steel Water-Resistant Roof for Poultry
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Chicken Coop 8x2x2 m Galvanised Steel Water Resistant Hen House for Poultry
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
