2-Tier Gazebo Top Cover 3×3 m Water-Resistant Polyester Canopy Taupe
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Balcony Parasol with Aluminium Pole UV Protection Taupe Half Round 270×144 cm
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Bamboo Garden Bench with Waterproof Cushion for Outdoor Spaces 120 cm
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Bamboo Garden Corner Sofa with Taupe Cushions for Outdoor Comfort and
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Bamboo Garden Lounge Set with Cushions Modular Outdoor Furniture for Patio
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Cantilever Garden Umbrella with UV Protection Adjustable 360-Degree Rotating Taupe
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Cantilever Parasol Umbrella with Crank Mechanism UV Protection Taupe 350 cm
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Cantilever Parasol with LED Lights UV Protection Outdoor Garden Umbrella Taupe
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Cantilever Umbrella with LED Lights and Adjustable Aluminium Pole 400×300 cm Taupe
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Double-Head Garden Parasol UV Protective Crank Umbrella with Sandbag Base Taupe
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Double-Top Garden Parasol UV Protection Aluminium Pole 460×270 cm Taupe
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Foldable Sun Lounger Set 2 Pcs Adjustable Backrest Lightweight Garden Beach Chairs
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Design 6 Pieces
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Folding Sun Lounger with Adjustable Canopy for Outdoor Patio Garden Beach Use
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Folding Sun Lounger with Adjustable Canopy Lightweight Steel for Garden Beach Relaxation
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Garden Bench Cushion Taupe 150x50x7 cm Water-Resistant Oxford Fabric Soft Filling
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Garden Bench Cushion Taupe 200x50x7 cm Water-Resistant Oxford Fabric Soft Filling
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Garden Parasol with LED Lights UV Protection Portable Outdoor Umbrella Taupe 2×3 m
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Gazebo Awning 3×2.4m Taupe Steel Canopy for Outdoor Sun Protection and Shelter
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
