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Basketball Backboard Wall Mounted Durable Polycarbonate 90×60 cm for Indoor Outdoor
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Chopping Board Set Tempered Glass 2 Pieces Transparent Bubbles Kitchen Saver
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Console Table Tempered Glass and Steel 120x35x75 cm Stylish Side Table
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Console Table Transparent Tempered Glass Modern Design 80x35x75 cm Easy Clean
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Contemporary TV Stand Tempered Glass Stainless Steel Modern Living Room Furniture
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Crystal Ceiling Lamp Elegant Chandelier Chrome Design for Living Room Foyer Dining
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Door Canopy Grey Transparent Weather Resistant Polycarbonate Easy Installation 122×90 cm
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Door Canopy Grey Transparent Weather Resistant Polycarbonate Easy Installation 152.5×90 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
