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2-Seater Garden Sofa with Cushions Modular Design Solid Pinewood Outdoor Furniture
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2-Seater Sofa Artificial Leather White Compact Comfortable Modern Design
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2-Tier Book Cabinet White Engineered Wood Industrial Bookshelf Storage Solution
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2-Tier Book Cabinet White Engineered Wood Industrial Bookshelf Storage Solution
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2-Tier Book Cabinet White Engineered Wood Industrial Bookshelf Storage Unit
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2-Tier Book Cabinet White Solid Pine Wood Bookshelf Industrial Storage Unit
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2-Tier Book Cabinet White Solid Pine Wood Bookshelf Industrial Storage Unit
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2-Tier Gazebo Top Cover Water-Resistant Polyester Canopy 3×3 m White
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3-Door Wardrobe with Shelves and Hanging Rod for Clothes Storage White Pinewood
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3-Panel Room Divider Privacy Screen Folding Fabric Partition White 150×180 cm
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3-Panel Room Divider White Fabric Foldable Privacy Screen for Home Office Use
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3-Panel Room Divider White Fabric Foldable Privacy Screen for Home Office Use
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3-Panel Room Divider White Fabric Foldable Privacy Screen for Home Office Use
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3-Seater Garden Sofa with Cream Cushions Solid Acacia Wood Outdoor Furniture
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3-Tier Storage Trolley White Steel Kitchen Office Organizer with Wheels and Brakes
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3D Wallpaper Bricks Self-Adhesive White PE Foam Easy Install Home Decor 10 Pcs
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3D Wallpaper Bricks Self-Adhesive White PE Foam Easy Install Home Decor 20 Pcs
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4 Piece Kitchen Cabinet Set White Engineered Wood Storage Organiser for Kitchen
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
