Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage 6 Pieces
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage 6 Pieces
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage 8 Pieces
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Outdoor
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Outdoor
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Design 3 Pieces
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Design 3 Pieces
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Design 6 Pieces
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Folding Garden Chair Set with Cushions Solid Acacia Wood Vintage Outdoor Furniture
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Garden Bench Cushion Anthracite 120x50x3 cm Water-Resistant Oxford Fabric
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Garden Bench Cushion Black 120x50x3 cm Water-Resistant Oxford Fabric Soft Filling
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Garden Bench Cushion Cream 120x50x3 cm Water Resistant Oxford Fabric Soft Filling
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Garden Bench Cushion Grey 120x50x3 cm Water-Resistant Oxford Fabric Soft Filling
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Highback Chair Cushions 2 Pack Anthracite Water Resistant Soft Foam 120×50 cm
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Highback Chair Cushions 4 Pack Anthracite Water Resistant Soft Foam 120×50 cm
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Highback Chair Cushions 4 Pack Black Water Resistant Foam Fibre 120x50x3 cm
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Highback Chair Cushions 4 Pack Cream Outdoor Indoor Water Resistant Polyester 120×50 cm
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Highback Chair Cushions Set of 4 Blue Water-Resistant Polyester 120x50x3 cm
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Highback Chair Cushions Set of 4 Grey Water-Resistant Polyester 120x50x3 cm
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Highback Chair Cushions Set of 6 Anthracite Water-Resistant Soft Foam 120×50 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
